Privacy Policy

1. Who We Are

Materialized View ("we", "us", "our") is an analytics consulting business operating at materialized-view.com. We can be contacted at contact@materialized-view.com.

2. What Data We Collect

We collect minimal data and only what is necessary to operate this website and respond to enquiries.

• Contact information: If you email us directly, we receive your email address and any information you include in your message.
• Usage data: We use analytics tools (Google Analytics, PostHog) that collect anonymised data about how visitors use this website — including pages visited, time on site, browser type, and approximate geographic region. No personally identifiable information is captured.
• Performance data: Vercel Speed Insights collects Core Web Vitals metrics (page load times, layout shifts) to help us improve site performance. This data is anonymised and aggregated.

3. How We Use Your Data

• To respond to enquiries sent to our contact email.
• To understand how visitors use our website and improve our content and performance.
• To measure website performance (Core Web Vitals).

We do not use your data for automated decision-making, profiling, or marketing without your explicit consent.

4. Legal Basis for Processing

We process data on the following legal bases under the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679):

• Legitimate interests: Analytics and performance monitoring to maintain and improve this website.
• Contract / pre-contractual steps: Responding to business enquiries.

5. Third-Party Services

We use the following third-party services which may process data on our behalf:

• Google Analytics (Google LLC): Anonymised website analytics. Data may be transferred to the US under Google's Standard Contractual Clauses. Google Privacy Policy.
• PostHog (PostHog Inc.): Anonymised product analytics. PostHog Privacy Policy.
• Vercel (Vercel Inc.): Website hosting and performance insights. Vercel Privacy Policy.

6. Data Retention

Email correspondence is retained for as long as necessary to manage the business relationship. Anonymised analytics data is retained in accordance with the respective third-party service policies (typically 14–26 months). We do not maintain our own database of personal data.

7. Your Rights

Under the EU GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data ("right to be forgotten").
• Object to processing based on legitimate interests.
• Data portability where processing is based on consent or contract.
• Lodge a complaint with the supervisory authority in your EU member state of residence. A full list of national authorities is available at edpb.europa.eu.

To exercise any of these rights, contact us at contact@materialized-view.com.

8. Cookies

This website uses analytics cookies (Google Analytics, PostHog) to collect anonymised usage data. No advertising or tracking cookies are used. By continuing to use this site you consent to the use of these analytics cookies. You may disable cookies in your browser settings at any time.

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the website after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or requests, please contact us at contact@materialized-view.com.